top of page
H&W VA-balance.jpg

SPORTS, HEALTH & WELLNESS BUSINESS STRATEGY

Helping sports organizations, athletic departments, and health, wellness, and fitness businesses grow through strategic planning, operational alignment, and high-level advising.

​Strategic Growth for Performance-Driven Organizations

 

At 3sneaks, I provide business strategy and strategic advising for startups and growth-stage organizations across performance-driven industries — as well as athletic departments seeking strategic leadership support.
 

Whether you are building foundational systems or refining infrastructure for your next phase of expansion, strategic clarity is what transforms momentum into sustainable growth.

 

This is not task-based support.
This is strategic partnership grounded in real-world industry execution.

 

Who This Is For


You may be a strong fit for a strategic partnership if you are:

  • A founder building the operational foundation for long-term growth

  • A mid-sized organization preparing to scale with greater structure and alignment

  • An athletic department (school-based, club, or travel program) seeking clear strategic direction and leadership cohesion

  • A performance-driven organization gaining traction — but lacking the infrastructure to support continued expansion

 

If you are ambitious but feeling the pressure that comes with growth, strategic advising creates focus, leverage, and forward momentum.

 

Business Strategy, Operations & Growth Advisory​


As a former professional athlete and active business owner with experience in coaching and athletic administration, I understand both performance culture and organizational performance. I operate within the sports, health, wellness, and fitness industry daily — building programs, leading initiatives, and refining systems in real time.

Because I am actively building within this space myself, my advising is practical, current, and grounded in the realities founders and leaders face every day.


I bring together:

  • Sports industry leadership and administrative experience

  • Organizational strategy and operational development expertise

  • Brand positioning and market alignment insight

  • Growth planning rooted in scalable infrastructure


Our work together may focus on:

✔ Long-term business strategy and growth planning
✔ Startup business model development and offer refinement
✔ Operational infrastructure design for growing teams, studios, and performance facilities
✔ Strategic roadmaps for organizations entering their next stage of scale
✔ Athletic department planning, alignment, and structural optimization
✔ Program design and evaluation for club and travel sports organizations
✔ Revenue model assessment and sustainable expansion strategy
✔ Cross-functional alignment between leadership, operations, and marketing


My role is not to execute tasks.
My role is to serve as a strategic advisor and thought partner — someone you can step back with to think clearly, make confident decisions, and move forward with intention.

​​

Organizational Stage Support
​

I support organizations across three primary stages of growth:

 

Startup Stage
Establishing structure, positioning, and systems that support sustainable revenue and long-term viability.

 

Growth Stage
Refining operations, strengthening leadership alignment, and building infrastructure capable of supporting expansion.

 

Established Leadership Stage (Athletic Departments & Clubs)
Providing strategic planning, program evaluation, and executive-level advising to optimize performance, culture, and long-term direction.

 

With direct experience in athletic administration and sports program leadership, I understand the operational, cultural, and performance demands unique to competitive and school-based environments.

​​​

Engagement Models​

 

Strategic engagements are tailored to the organizational stage and goals and may include:

  • Startup Strategy Intensives

  • Growth & Scaling Roadmaps

  • Athletic Department Strategic Planning

  • Fractional Strategy & Operations Advisory

  • Executive-Level Retainer Partnerships


Each engagement is structured, collaborative, and designed to create clarity, alignment, and measurable progress.

​

Ready to Scale With Clarity?

 

If you're ready for greater structure, stronger alignment, and a clear path forward, let's start the conversation.

​

Next Steps:

✔ Review focus areas below
✔ Complete the inquiry form
✔ Schedule a complimentary 30-minute Strategic Growth Call


During our call, we’ll step back, assess where you are, and identify the highest-leverage opportunities for your next stage.​

​

Let’s Build What's Next — Together

 

Whether you are launching, restructuring, or scaling, 3sneaks provides strategic business guidance for organizations committed to disciplined growth and long-term excellence.

​

Growth should feel intentional — not reactive. Let’s build the next stage with clarity and purpose.​

​

MARKETING & Branding

• Market analysis - competitors, industry, customers


• Strategic marketing plans


• Consistent & unified branding implementation

CONTENT & DESIGN

• Content management

 
• Creation & editing


• Website, emails, images, infographics, workflow documents, presentations, printed marketing materials

business process

• Document and format workflows into repeatable systems and processes

• Research, create, & advise development plans


• Email & file management

PROGRAM & PROJECT
MANAGEMENT

• Temporary help with a project -- someone to manage tasks from start to finish


• Oversee digital, print, event, & administrative projects for products, campaigns, programs, services

Frequently Asked Questions


All services will occur online or over the phone. Services are available to sports organizations, athletic departments, and health, wellness and fitness businesses.

bottom of page